COPYWRITING
WIREFRAMING
WEB DESIGN & DEV
Blah blah blah
That’s how most businesses sound on the web. Verbose, mundane, without purpose, and full of jargon. This requires brain calories for readers to understand. But understand they won’t. They’ll just leave. Statistically speaking… this probably applies to your web pages and content. Like your home page, services pages, LinkedIn profile, emails, and blog posts. I’m just sayin’.
Blah blah blah
In other words...
Less people will read your stuff
Less readers will do what you ask
Less money will flow into your business
BTW...
Is
You don't want a writer
You want a copywriter. Someone who studies psychology more than linguistics. Because what you really want is…
More people reading your entire pages, posts & emails
More people contacting you when thinking of your services
More life to your brand so it will stand out vs. fit in
I'm Todd Clarke
A consultant who writes to help your readers ‘get it’ sooner, faster, better.
Why?
Because people develop trust and buy your services when they understand you immediately, clearly, and simply.
How?
I’ll write your web pages to clearly explain your business’s services. In plain English, no jargon, no brain translation. Even your kid will understand what expensive problems you solve for people.
Are we a match?
Yes if...
You agree to ditch the jargon for words that sound real, not fake. And, if you have the cojones to be clear, real, and frank with your message.
No if...
You like empty phrases containing words like ‘transform’, ‘disrupt’, or ‘dynamic’ anywhere on your website. And other terms that roll off readers' brains.
"Duuuuude... you are a fucking word samarai! I love it!"
“NO ONE CARES WHAT YOU (OR I) DO…”
Muses about Clarity
A podcast interview with my friends Bill & Miles over at The Suble Art of Not Yelling
Sorry, that’s not currently available in your region.
Luckily, lots of other stuff is.
